Airtable automation action: Create post in Facebook Pages
  • 19 Jan 2024
  • 2 Minutes to read
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Airtable automation action: Create post in Facebook Pages

  • Dark
  • PDF

Article summary

Using the Facebook Pages' "Create Post" action will allow you to create a new post on a connected Facebook Page whenever this action is run successfully.


To use this automation action, you’ll need a Facebook Page or Business Manager account. We do not support posting to personal profiles.


Plan availability

All plan types with varying limitations


  • Owners/Creators - Create, delete, duplicate, configure, or rename an automation and edit an automation's description.

  • Editors - View an automation's configuration or copy an automation's URL.


Web/Browser, Mac app, and Windows app

Related reading

Getting started with Airtable Automations

Setting up an automation to post on Facebook Pages

Step 1: Create a new automation

To start creating an automation, from the open base of your choice click on Automations in the upper left corner of your screen to open the automation configuration window. Click the + Create automation option to begin the setup process. If you would like, you can rename the automation right away to make it easier to understand what it does.

Step 2: Configure a trigger

Next, you will need to click + Add trigger option. Once clicked, the available triggers will be displayed for you to choose from. Click here to learn more about all available automation triggers. Once you have configured and tested the trigger, you can move on to the next step.

Step 3: Find the “Create post in Facebook Pages” action

  1. Click the + Add advanced logic or action option.

  2. Scroll down in the menu that appears and find the “Facebook pages” section.

  3. While hovering over that option, click the Create post option.

Step 4: Configure the “Create post in Facebook Pages” action

  1. Feel free to enter a description of what the action will do. You can always add one later if you prefer to skip this step.

  2. Under “Configuration,” click the dropdown below the “Facebook Pages account” section. From here, either select a previously connected account or connect a new account. More information on managing connected accounts is available here.

  3. Once you have connected an account, you can start configuring the message that will be posted to Facebook Pages.

    1. This message can include a mix of static information including text and emojis, as well as dynamic information from records in Airtable using the blue and white plus button to add those tokens.

    2. You can also add a link/URL and one or more attachments to include in your post.

  4. After your message looks the way you want it to, click Test action to ensure the message is looking the way you want it to. Feel free to adjust the configuration before moving on to the final step below.

Step 5: Test and turn on the automation

Again, be sure to test all of the steps in the automation that you are building. Once every part of the automation has tested successfully, you’ll likely be ready to turn the automation on. Find the red colored “OFF” toggle and click it so the automation now appears as “ON” in green.


Can I post images or videos?

Yes - you can post image and video attachments. However, there are certain limitations:

  • Supported image formats: JPEG, PNG, GIF, BMP, and TIFF

  • Maximum file sizes: 10MB for each image, 100MB total per post

  • Only 1 video per post is allowed

  • The same post cannot contain both video and images

  • The max size of videos is 50MB

Can I use Facebook Business Manager accounts?


Can I post to personal Facebook profiles?

No, the “Facebook Pages: Create post action” only supports posting to Facebook Pages, not personal Facebook profiles.

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