Airtable automation action: Create post in Facebook Pages

  • Updated on Jun 24, 2025
  • Published on Jul 5, 2022
  • 2 minute(s) read
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Plan availability

All plan types with varying limitations

Permissions

  • Owner / Creator - Create, delete, duplicate, configure, or rename an automation and edit an automation's description.

  • Editor - View an automation's configuration or copy an automation's URL.

Platform(s)

Web/Browser, Mac app, and Windows app

Note
Consider having Omni create an automation for you. With Omni's AI capabilities, you can use plain text requests to build, update, and query in your Airtable base.

Using the Facebook Pages' "Create Post" action will allow you to create a new post on a connected Facebook Page whenever this action is run successfully.

Note

To use this automation action, you’ll need a Facebook Page or Business Manager account. We do not support posting to personal profiles.

Setting up an automation to post on Facebook

To create an automation to post on Facebook:

  1. Open your Airtable home screen.

  2. Open the base where you want to create an automation.

  3. Click Automations.

  4. Click + Create new.

  5. Click + Create automation.

  6. Click + Add trigger.

    1. Once clicked, the available triggers will be displayed for you to choose from. Click here to learn more about all available automation triggers. Once you have configured and tested the trigger, you can move on to the next step.

  7. Next, add the “Facebook Pages: Create post” action.

    1. Click the + Add advanced logic or action option.

    2. Scroll down in the menu that appears and find the “Facebook pages” section.

    3. While hovering over that option, click the Create post option.

  8. Now you will configure the “Create post in Facebook Pages” action:

    1. Feel free to enter a description of what the action will do. You can always add one later if you prefer to skip this step.

    2. Under “Configuration,” click the dropdown below the “Facebook Pages account” section. From here, either select a previously connected account or connect a new account. More information on managing connected accounts is available here.

    3. Once you have connected an account, you can start configuring the message that will be posted to Facebook Pages.

      1. This message can include a mix of static information including text and emojis, as well as dynamic information from records in Airtable using the blue and white plus button to add those tokens.

      2. You can also add a link/URL and one or more attachments to include in your post.

    4. After your message looks the way you want it to, click Test action to ensure the message is looking the way you want it to. Feel free to adjust the configuration before moving on to the final step below.

  9. Test and turn on the automation - Be sure to test all of the steps in the automation that you are building. Once every part of the automation has tested successfully, you’ll likely be ready to turn the automation on. Find the red colored “OFF” toggle and click it so the automation now appears as “ON” in green.

FAQs

Can I post images or videos?

Yes - you can post image and video attachments. However, there are certain limitations:

  • Supported image formats: JPEG, PNG, GIF, BMP, and TIFF

  • Maximum file sizes: 10MB for each image, 100MB total per post

  • Only 1 video per post is allowed

  • The same post cannot contain both video and images

  • The max size of videos is 50MB

Can I use Facebook Business Manager accounts?

Yes, you can connect Facebook Business Manager accounts with Airtable for use with the “Facebook Pages: Create post” automation action.

Can I post to personal Facebook profiles?

No, the “Facebook Pages: Create post” action only supports posting to Facebook Pages, not personal Facebook profiles.